Hi, I'm Heejin — often called Heej 👋
A product designer who's spent a decade designing across mobile, web, and smart TVs. I translate emerging technologies and ambiguous problem spaces into clear, scalable experiences — whether on a phone, a browser, or a 10-foot screen.
After four years leading design strategy at Samsung, I'm now exploring what comes next, deep in AI-native interfaces, weekend experiments, and freelance work that keeps me curious.
Always open to a conversation about product, platforms, or where design is headed.
Hi, I'm Heejin — often called Heej 👋
A product designer who's spent a decade designing across mobile, web, and smart TVs. I translate emerging technologies and ambiguous problem spaces into clear, scalable experiences — whether on a phone, a browser, or a 10-foot screen.
After four years leading design strategy at Samsung, I'm now exploring what comes next, deep in AI-native interfaces, weekend experiments, and freelance work that keeps me curious.
Always open to a conversation about product, platforms, or where design is headed.
Hi, I'm Heejin — often called Heej 👋
A product designer who's spent a decade designing across mobile, web, and smart TVs. I translate emerging technologies and ambiguous problem spaces into clear, scalable experiences — whether on a phone, a browser, or a 10-foot screen.
After four years leading design strategy at Samsung, I'm now exploring what comes next, deep in AI-native interfaces, weekend experiments, and freelance work that keeps me curious.
Always open to a conversation about product, platforms, or where design is headed.
Experience
Samsung Electronics
Senior Product Designer / Design Strategist
2021—2025
Led design strategy for Samsung Gaming Hub — from early concept through global rollout across 100M+ Smart TVs. Drove +2%p click-to-play and 1.8× controller attach rate through the redesigned first-time user experience.
ThisisHeej
Freelance Product Designer
2019—Present
Designing engagement-focused experiences for clients including Nike, Amazon AWS, Instrument, Noopl, and HopWtr. Balancing user needs with business outcomes, from early concepts to launch.
Chipotle Mexican Grill
Senior Designer
2014—2018
Launched the new Chipotle.com in 2015 and evolved its design system. Designed cross-channel digital experiences for national campaigns and local engagement.
U-Report : UNICEF Innovations
UX/UI Lead
2014
Led design for a scalable localization system that launched U-Report across 41+ countries. Presented at the UN General Assembly.
Samsung Electronics
Senior Product Designer / Design Strategist
2021—2025
Led design strategy for Samsung Gaming Hub — from early concept through global rollout across 100M+ Smart TVs. Drove +2%p click-to-play and 1.8× controller attach rate through the redesigned first-time user experience.
ThisisHeej
Freelance Product Designer
2019—Present
Designing engagement-focused experiences for clients including Nike, Amazon AWS, Instrument, Noopl, and HopWtr. Balancing user needs with business outcomes, from early concepts to launch.
Chipotle Mexican Grill
Senior Designer
2014—2018
Launched the new Chipotle.com in 2015 and evolved its design system. Designed cross-channel digital experiences for national campaigns and local engagement.
U-Report : UNICEF Innovations
UX/UI Lead
2014
Led design for a scalable localization system that launched U-Report across 41+ countries. Presented at the UN General Assembly.
Samsung Electronics
Senior Product Designer / Design Strategist
2021—2025
Led design strategy for Samsung Gaming Hub — from early concept through global rollout across 100M+ Smart TVs. Drove +2%p click-to-play and 1.8× controller attach rate through the redesigned first-time user experience.
ThisisHeej
Freelance Product Designer
2019—Present
Designing engagement-focused experiences for clients including Nike, Amazon AWS, Instrument, Noopl, and HopWtr. Balancing user needs with business outcomes, from early concepts to launch.
Chipotle Mexican Grill
Senior Designer
2014—2018
Launched the new Chipotle.com in 2015 and evolved its design system. Designed cross-channel digital experiences for national campaigns and local engagement.
U-Report : UNICEF Innovations
UX/UI Lead
2014
Led design for a scalable localization system that launched U-Report across 41+ countries. Presented at the UN General Assembly.
Human Centered Design · Design strategy · UX systems · Interaction design · Research synthesis · Metrics-informed design · Brand storytelling · Cross-functional collaboration
Product & strategy
Visual design · Brand systems · Prototyping
Craft
AI-native interaction design · Vibe-coding · Prompt-driven prototyping
Emerging
Product & strategy
Human Centered Design · Design strategy · UX systems · Interaction design · Research synthesis · Metrics-informed design · Brand storytelling · Cross-functional collaboration
Craft
Visual design · Brand systems · Prototyping
Emerging
AI-native interaction design · Vibe-coding · Prompt-driven prototyping
Vibe-coding projects ☕
Currently building a plant care app and a marathon playlist generator 🌱🎧
Illustrated Chipotle bags 🌯
You've probably held my work in the wild.
1 half + 2 full marathons 🏃🏻♀️
Running taught me more about shipping than any design book.
Hiked Tour du Mont Blanc🥾
170km across France, Italy, and Switzerland in 7days.
Vibe-coding projects ☕
Currently building a plant care app and a marathon playlist generator 🌱🎧
Illustrated Chipotle bags 🌯
You've probably held my work in the wild.
1 half + 2 full marathons 🏃🏻♀️
Running taught me more about shipping than any design book.
Hiked Tour du Mont Blanc🥾
170km across France, Italy, and Switzerland in 7days.
Always up for a good conversation about design, AI, or what's next.
thisisheej@gmail.com
Always up for a good conversation about design, AI, or what's next.
thisisheej@gmail.com
© 2026 Heejin Suh · Los Angeles 🌴
© 2026 Heejin Suh · Los Angeles 🌴
Experience
Skills
Fun Facts
Let's connect
Let's connect